SCOTUS Bitch Slaps NFL
Monday 24 May 2010 - Filed under SCOTUS
SCOTUS unanimously ruled that the NFL cannot sign league-wide exclusivity contracts with vendors which affect an individual team’s ability to negotiate contracts for itself, essentially stating that the NFL is not one company, but a collective made up of 32 separately owned and operated companies. Good for SCOTUS.
I wonder if this means an end to that fucking terrible exclusivity contract the NFL brokered with EA Sports, making it the only entity able to make and sell NFL video games until after 2012 season. I’ve long been against this exclusivity contract as Madden has always, and will forever suck.
2010-05-24 » madlibertarianguy
24 May 2010 @ 6:58 pm
This will make for an interesting advertising and marketing season. I can see Pepsi sponsoring the Superbowl, hereby requiring logos everywhere a TV camera is, and a team playing IN the Superbowl which is sponsored by Coke and having THEIR logos on the Pepsi sponsored event.
25 May 2010 @ 3:00 am
It’s not so much sponsorship that is the problem, but exclusivity contracts for things like jerseys which were contracted exclusively to Reebok by the NFL, disabling teams with their own brands and budgets from negotiating their own contracts with competing jersey vendors. Now if the Dolphins choose to contract jerseys or hats, etc out to Nike instead of Reebok, they can.
This is a good decision by SCOTUS, and opens many doors of opportunities for individual teams.