Strategy

Monday 26 August 2013 - Filed under Uncategorized

When you set up a web of lies so vast that there is no possible way to keep up with it, drip leaks are the perfect strategy to destroy credibility.

The administration’s pattern was in full effect Wednesday, when it got lapped by the National Security Agency news cycle. While three senior officials were explaining newly declassified documents that were largely reported by the Washington Post last week, reporters wanted to know details about a fresh Wall Street Journal NSA scoop from the morning.

Basic crisis management dictates that you push out as much information about the story as possible as soon as possible, but the White House’s public relations effort has been complicated by its inability to predict the next wrinkle to the story. It doesn’t know what revelations are coming next — or when.

That makes it difficult for the president to maintain credibility when telling the American people they have nothing to fear about the programs.

It’s also hard to maintain credibility when your massive spy network is engaging in unconscionable amounts of spying on the very citizens said network was designed to protect. Stop spying on Americans, and you won’t have to worry about your spying on Americans becoming public. It’s very simple.

2013-08-26  »  madlibertarianguy